Revenue-first marketing
For founders & partners

If marketing isn’t covering its desk,
the problem isn’t effort.
It’s strategy.

We help recruitment and professional services firms turn marketing from disconnected activity into a revenue system that produces predictable pipeline in 3–4 months.

This is for you if…

You have marketing, but no confidence

Activity is happening, but no one can clearly explain what’s working.

You rely on referrals & BD

Revenue comes in peaks and troughs.

You know something’s off

The issue isn’t effort. It’s direction.

The reframe

Marketing should cover its desk within 3–4 months. If it doesn’t, the problem isn’t effort. It’s strategy.

How we think

Strategy firstExecution follows
3–4 monthsTo revenue impact
PredictablePipeline, not peaks

Who we are

We’re founder-led. You won’t be handed to a junior account manager. You’ll work directly with the people who do the thinking, make the calls, and keep it tied to revenue.

Co-Founder

Janine Owen

Focused on connecting marketing, talent, and operations so growth is deliberate, scalable, and commercially sound.

LinkedIn →

Co-Founder

Kathy Walker

Marketing strategy built to drive revenue, not activity. Calm, commercial, and focused on making marketing “cover its desk”.

LinkedIn →

How we work

Strategy before execution

If you need an agency, we’ll say so. If you need a clearer plan first, that’s what we do. Either way, you leave with clarity and next actions tied to revenue.

Next step

If you want a second opinion on whether your marketing setup is actually capable of driving revenue this year, let’s talk.